Congratulations to eStar client David Jones who has achieved incredible online sales results despite the negative impact of COVID-19.

The premium retailer saw online sales grow by 55.5%, which was 17.7% of total sales during the second half of 2020. This was an impressive result.

The COVID-19 pandemic has provided a prime example of how quickly consumer trends change. Click & collect was once seen by retailers as an outdated avenue to drive additional online orders. Now consumers are demanding the system from retailers, perceiving it to reduce in-store contact, limiting exposure to bacteria.

It's all in the plan. When people think about peak promotional trade it is the major industry events that come to mind like Black Friday, Cyber Monday or Boxing Day. But just as important are the internal events such as a new season or brand launch.

eStar Client Services and Partner Manger, Kylie Williams shares why peak trade success - is all about planning.

Black Friday and Cyber Monday are officially over for 2020. eStar’s clients achieved an average online transaction growth of 121% in comparison to the Black Friday and Cyber Monday period in 2019.

Several clients increased their online sales by more than 250% from this long weekend period last year. These are fantastic results, far exceeding the market rate of 22%-35% growth of Black Friday and Cyber Monday sales year-on-year according to Adobe Analytics.

Congratulations to eStar client Blue Illusion who have had incredible results following the peak of COVID-19 in Australasia.

The fashion retailer has seen an increase in conversion rates and strong online growth. In September alone their sales grew by almost 70% compared with the same period last year, a fantastic result.

Congratulations Briscoes on your half year results!

Briscoe Group increased their online sales by +99.8 percent in the first quarter, during the period 27 January 2020 to 26 July 2020. Online sales accounted for 22.1 per cent of total group sales, previously 16 per cent.